Social Influences
There are five main social influences involved when buying a product: Culture, Social class, Reference groups, Family, and Personal influences
Culture
What one beliefs and traditions in a culture effects the decision making when buying.
Social class
The social class is weather one is rich, poor, or not rich but not poor. In other word the lower class, the middle class, or the high class. All of these classes receive different incomes making the consumer say either " I can afford this" or " Do I really need this?"
The social class is weather one is rich, poor, or not rich but not poor. In other word the lower class, the middle class, or the high class. All of these classes receive different incomes making the consumer say either " I can afford this" or " Do I really need this?"
Reference groups
Reference groups influence the consumer by setting standards, making group traditions, and making informal and formal standards.
Reference groups influence the consumer by setting standards, making group traditions, and making informal and formal standards.
Family
The family has curtain standards and belief that one may need to follow. Some may take this in consideration when buying a product.
The family has curtain standards and belief that one may need to follow. Some may take this in consideration when buying a product.
Personal influences
One may have personal standards and beliefs that will most likely be followed. Age, occupation, and lifestyle one may take into consideration
One may have personal standards and beliefs that will most likely be followed. Age, occupation, and lifestyle one may take into consideration