Physiological Influences
There are four main types of Psychological influences: Perception, Motivation, Learning, attitudes and beliefs, and The buying situation itself.
Perception
Perception is an individual influenced by someone in ones life psychologically.
Perception is an individual influenced by someone in ones life psychologically.
Motivation
Motivation is explaining why one bought the product. Example: Did one buy an iPhone for the user friendly interface or as a status symbol?
Motivation is explaining why one bought the product. Example: Did one buy an iPhone for the user friendly interface or as a status symbol?
Learning, attitudes and beliefs
There are three main types of learning attitudes and beliefs. There are Conditioning learning, Social learning, and Cognitive learning. Conditioning learning is reinforcement for individuals to develop attitudes and beliefs. Social learning is learning behavior’s from others. Finally, Cognitive learning is developing attitudes and beliefs about a product
There are three main types of learning attitudes and beliefs. There are Conditioning learning, Social learning, and Cognitive learning. Conditioning learning is reinforcement for individuals to develop attitudes and beliefs. Social learning is learning behavior’s from others. Finally, Cognitive learning is developing attitudes and beliefs about a product
The buying situation
Stages of buying decisions:
Problem recognition
Information search
Emergence of a range of alternatives
Evaluation of alternatives
Purchase decision
Purchase
Post purchase evalution
Stages of buying decisions:
Problem recognition
Information search
Emergence of a range of alternatives
Evaluation of alternatives
Purchase decision
Purchase
Post purchase evalution