Psychological Influences
Psychological Influences focuses on why the consumer buys a particular product. The four main types are Motivation, Perception, Learing, attitudes and beliefs, and The buy situation
Psychological Influences focuses on why the consumer buys a particular product. The four main types are Motivation, Perception, Learing, attitudes and beliefs, and The buy situation
Social Influences
Social Influences is basically influencing someone. An example is if your friend buys an iPhone, you will buy an iPhone
Social Influences is basically influencing someone. An example is if your friend buys an iPhone, you will buy an iPhone
Economic Influences
Economic Influences focuses on the economic aspects of the product. This includes The price, The overall economy Credit use of the Consumer, and Willingness to spend their own money.
Economic Influences focuses on the economic aspects of the product. This includes The price, The overall economy Credit use of the Consumer, and Willingness to spend their own money.
Stimulus Influences
Stimulus Influences focuses on the two drives- the primary drives and secondary drives.
Stimulus Influences focuses on the two drives- the primary drives and secondary drives.